Privacy Policy

1. Who we are

BaskingPaws is a cat-only in-home pet sitting business operating in Somerset County, New Jersey, serving Basking Ridge, Warren, Bernardsville, Gillette and Bedminster. In this policy, “we,” “us” and “our” mean BaskingPaws. “You” means anyone who visits this website, submits a form, creates an account or books our services.

This policy explains what personal information we collect, why we collect it, who we share it with, and the choices you have. It applies to baskingpaws.com and to the services we provide.

2. What we collect

We only collect what we actually need to care for your cat and run the business.

Information you give us directly

Contact details — your name, email address and phone number.
Your home address — required, because we come to your home to provide the service.
Access details — key, lockbox code, alarm code, gate code or building entry instructions.
Pet information — your cats' names, ages, medical conditions, medication, feeding routine, behavior notes and your veterinarian's contact details.
Booking details — travel dates, visit schedule and any notes you send us.
Account information — if you create a client account, your login email and a securely hashed password.
Anything else you choose to tell us — by email, text or in the notes field of a form.

Information collected automatically

Basic technical data your browser sends, such as IP address, browser type and the pages you viewed.
The date and time you submitted a form, and what consent boxes were checked — we keep this as proof of consent.
An anonymous count of weekly home-page visitors, which identifies nobody. Section 7 explains it in full.

What we do not collect

We never see or store your full credit or debit card number. See section 6.
We do not collect Social Security numbers, government ID numbers or financial account numbers.
We do not buy personal information about you from data brokers or third-party lists.

3. How we use it

To schedule and provide cat sitting visits, including entering your home as agreed.
To contact you about your request, your bookings and your cat — by phone, text or email.
To send you photo, video and written updates after visits.
To reach your veterinarian or emergency contact if your cat needs care.
To take payment and keep records of what you were charged.
To create and secure your client account.
To send marketing and promotional messages, subject to section 5.
To keep records we're required to keep, resolve disputes, and enforce our Terms of Service.

We never sell or rent your personal information. Full stop.

We share limited information with a small number of service providers who help us operate, and only the information each one needs to do its job. They are contractually restricted from using your information for their own purposes.

Email delivery — to send confirmations, visit updates and, if you've opted in, marketing email.
Text messaging — to send you booking-related texts and, if you've separately opted in, promotional texts.
Payment processing — to charge you and store your card securely on their systems, not ours.
Scheduling and records — the tools we use to keep your care plan, visit history and client notes.
Website hosting — the service that serves you this page.
Visitor counting — the spreadsheet service holding our weekly visitor totals. It receives nothing that identifies you; see section 7.

We may also disclose information if the law requires it — a valid subpoena, court order or legal obligation — or where we reasonably believe it's necessary to protect the safety of a person or an animal. If our business is ever sold or transferred, client information may transfer with it, and we will tell you before that happens so you can delete your information if you'd rather not come along.

5. Marketing & how to opt out

When you submit a form on this site, you are signing up to receive marketing and promotional email from us — things like seasonal availability, holiday booking reminders, service updates and offers. This is disclosed on the form itself, directly above the submit button.

You can stop these at any time. Every marketing email we send has an unsubscribe link at the bottom, and you can also unsubscribe here or simply reply and ask. We'll process it promptly and in no case later than ten business days. Unsubscribing from marketing does not stop messages about a booking you've actually made — you'll still get visit updates, confirmations and anything about your cat's care.

Text messages

Messages about your request or your booking — replying to your inquiry, confirming a visit, telling you about something concerning your cat — are part of providing the service and are covered by your submission.

Promotional texts are separate and entirely optional. We only send them if you check the specific box for them on the form. That box is never pre-checked, and declining it has no effect on your ability to book or on the price you pay. If you do opt in, message and data rates may apply, message frequency varies, and you can stop at any time by replying STOP. Reply HELP for help.

We keep a record of when and how you gave consent, and we honor withdrawal of consent promptly.

6. Payments & card on file

Payments are handled by a PCI-DSS compliant third-party payment processor. When you save a card for future bookings, your card details are sent directly to that processor and stored on their systems. We never receive, see or store your full card number, CVV or expiry date. What we can see is limited to the card brand, the last four digits and the expiry month — enough to show you which card is on file and nothing more.

You can remove a saved card from your account at any time. Removing it doesn't cancel bookings you've already made; it just means we'll ask you for a payment method next time.

7. Cookies & visitor counts

This site uses only what it needs to function — for example, keeping you signed in to your client account. We do not run advertising cookies, and we do not allow third parties to track you across other websites from here.

We do count how many different people visit our home page each week, because it is the only way to know whether anyone is finding us. Here is exactly how that works, and what it is not:

The first time your browser loads our home page it saves a random number — not your name, email, or anything derived from you — in your browser's own storage. It tells us "this is the same browser as before" and nothing else.
That random number is sent to us at most once a week, along with the date, which page you landed on, which website or search engine linked you to us, and whether your screen is phone-sized or larger.
We never learn who you are from this. It produces a weekly count — "31 people looked at the site this week" — and nothing that points back to a person.
It is ours alone. There is no advertising network, no Meta or TikTok pixel, no Google Analytics, and nothing that follows you to other websites. The counts are stored in a private spreadsheet in our own Google account.
If your browser sends a "Do Not Track" or Global Privacy Control signal, we do not count you at all. Clearing your browsing data erases the random number, and you simply get counted as a new visitor next time. Private or incognito windows are never counted.

Because this uses no cookies, collects nothing that identifies you, and respects your browser's privacy signals, there is no consent banner to click through.

8. Security

We take your home access details seriously — they're the most sensitive thing you give us. Access codes and key information are kept restricted to the sitter assigned to your home and are not shared more widely. Account passwords are stored hashed, never in plain text. This site is served over an encrypted connection.

No system is perfectly secure, and we won't pretend otherwise. If a breach ever affects your personal information, we will notify you as required by New Jersey law.

9. How long we keep it

Client and pet records — for as long as you're a client, plus a reasonable period afterward in case you return.
Home access details — deleted when you stop being a client, or sooner if you ask.
Billing records — kept as long as tax and accounting rules require.
Marketing lists — until you unsubscribe. We keep a minimal suppression record afterward so we don't accidentally email you again.

10. Your rights

Wherever you live, you can ask us to show you what we hold about you, correct anything wrong, or delete it. Email us and we'll take care of it — we won't make you jump through hoops, and we won't treat you differently for asking.

New Jersey residents have rights under the New Jersey Data Privacy Act, including the right to access, correct, delete and obtain a copy of your personal data, and to opt out of targeted advertising, sale of personal data and certain profiling. We don't sell personal data or use it for targeted advertising at all, so there's nothing to opt out of on those points — but the right to access, correct and delete is fully available to you. If we deny a request, you may appeal by replying to our response, and you may contact the New Jersey Division of Consumer Affairs.

California residents have comparable rights under the CCPA/CPRA, including the right to know, delete, correct and opt out of sale or sharing. Again: we do not sell or share your personal information as those terms are defined.

11. Children

Our services are for adults. This site isn't directed at children under 13 and we don't knowingly collect their information. If you believe a child has given us personal information, contact us and we'll delete it.

12. Contact us

Questions about this policy, or want your information corrected or deleted? Reach out and a human will answer.

Email: RoseliesPetCare@gmail.com
Phone: (908) 838-8598
Mail: BaskingPaws, Basking Ridge, NJ 07920 — full mailing address available on request

We may update this policy from time to time. If we make a meaningful change, we'll update the date at the top and, for significant changes, tell you by email.